Welcome to Stems, a weekly newsletter on music, media, and tech written by Nathan Brackett, former editor at Rolling Stone and content exec at Amazon Music. Subscribe here for free to get every new issue in your inbox every Friday.

1. ROUND-UP

The Loneliness of the Mid-Level Artist
The essay that made Bon Iver emotional, plus: Geese bots blowback; structural streaming problems; and face to face with Live Nation

Message to Geese: Lana Del Rey overcame her disastrous 2012 SNL performance, and you can get past this whole bots thing.

  • The reaction to digital marketing firm Chaotic Good’s braggy Billboard interview and musician Eliza McLamb’s smart essay on it continues to make its way through the internet. On the music biz side, much of the reaction I’ve seen has been mild annoyance and a resigned “that’s how digital marketing works,” plus a little bit of “what were the dudes from Chaotic Good actually thinking by giving that interview?” My two cents: I feel bad for Geese, who were the beneficiaries of a digital marketing campaign that seems to have veered into Bulgarian-bot-farm territory, and are now facing blowback. If I were their manager, I would console them with a reminder that the long arc of music history bends towards quality, and that, lest we forget, Lana Del Rey went from Best New Music in 2011 for “Video Games” to a spiral of industry plant accusations in 2012 only to emerge victorious. Having said that: If Angine de Poitrine also hired those guys, I will be pissed.

  • I finally caught up with this essay by multimedia artist Jaime Brooks, “Why Do So Many Big Artists Hate Touring?” after Justin Vernon shared it on Substack and said that it made him “almost teary.” It’s an excellent read that articulates the loneliness and vulnerability that artists can feel on the road, particularly the exposed feeling of medium-level artists who have some of the fame but none of the security and infrastructure of big stars. More than anything, it captures something compelling about the strange state of being a recording artist in today’s attention economy. (See Geese item above.) Brooks is a multimedia artist who had a short music biz career which peaked when she opened for Sleigh Bells under the name Elite Gymnastics; I’m new to her writing, but everything else I’ve checked out on her Substack is equally impressive.

  • In the “streaming is broken” lane: UK artist manager Ronnie Pye made the case in Hypebot that the dominant streamers’ royalty system is the structural reason we will never be rid of fraud. “Streaming manipulation isn't a bug that bad actors have found a way to exploit,” he writes, “It's a predictable consequence of the foundations of the economic architecture.” Friends inside the streamers have told me that user-centric royalties — which Soundcloud and Deezer have adopted in part, and which might help — would be too cumbersome to implement, but let’s face it — having to crack down on billions of tracks of streaming fraud seems pretty cumbersome too?

  • Most artists are unhappy with what they make from streaming, but are still on the DSPs because they need the exposure, according to a study by Oxford University and University of Groningen in the Netherlands. Out of the five countries included, the people happiest with streaming were Nigerian artists, who have benefited from the Afrobeats boom; the least happy were the Dutch, who, to be fair, might just be a little dour overall. Music Ally story here and full study here.

  • Ben Sisario’s NYT piece on Irvine, CA’s experience with Live Nation when the city tried to build a downtown arena is a good refresher on the touring giant’s power as it enters the next phase of the by-no-means-over legal battle. Highlights include an Irvine city councilman saying that Live Nation execs told him they would take over the council and get him booted, and Michael Rapino telling an exec at Brooklyn’s Barclays Center that it was “going to be a tough time” to send Live Nation tours to the arena if they didn’t use Ticketmaster.

I’d love to hear your thoughts on this; email me at [email protected]

2. CULTURE

This May Be Peak Gen X for the Rock & Roll Hall of Fame

Get ready, Rock Hall. (credit: Cilvawutang)

Gen X may never get a U.S. president or British monarch, but after 40 years, it has a Rock & Roll Hall of Fame class entirely made up of ‘80s and ‘90s artists: Oasis, Sade, Joy Division/New Order, Phil Collins, Iron Maiden, Billy Idol, Wu-Tang Clan and Luther Vandross. It’s no accident that this is also the first year that there were no nominees from the ‘60s or ‘70s; if there had been, the 800+ person Rock Hall general voting body — which tends to be much more musically conservative than the nominating committee — would very likely have voted them in.

One reason for this is that new Rock Hall inductees automatically become voters in the general body. This makes sense on paper, but in years past it’s meant that you’d get an influx of new voters who, whatever their contributions, may not have been keeping up with the last few decades of music, and who were now deciding if, say, Lauryn Hill or the Replacements deserved to be in the Rock Hall. I will admit that during my stretch as a member of the nominating committee, if it was a coin toss between two artists, I tended to vote against the classic rock band because they had that structural advantage when it came to the general vote. That has shifted with time, which the Rock Hall bosses deserve some credit for. To illustrate, here’s a visual representation of Rock Hall inductees in the Performer category since 2001. (If you’re curious: the only purely-2000s artist to make it in is the White Stripes, and the last 1950s inductee was Chubby Checker; both were last year.)

Breakthrough Decade of Rock Hall “Performer” Inductees (2000-2026)
3. CROSSWORD

Music-Themed Mini Crossword: Hall of Fame Edition

Welcome the class of 2026 with this celebration of the Rock Hall’s early years!

To learn more about Stems, visit the About page. To learn more about my consulting practice, visit here.

Email: [email protected]
LinkedIn: /in/nbrackett

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